A software tool which models the sales forecast growth curve for a new product over the full life-cycle and allows comparison with 'Standard' product curves.

 

The product life-cycle currently modelled has five phases: Early Growth, Late Growth, Plateau, Steep Decline, and finally More Graceful Decline.

The basic functionality modelled is: "Design your curve", "Maintain library of analogue curves", "Compare your curve with analogues".

 

.